I wanted to flag this interesting article that appeared in the Wall Street Journal today. The article discusses how easy it currently is for consumer products of all kinds to receive some sort of "eco-friendly" label. It is also not always clear what exactly the various labels mean, or what standards a product has to meet to be deemed to be a good, environmental alternative. A lot of companies rightly view "green living" as the latest major trend they need to follow in the endless race for what they call "wallet-share". While this can be a good thing, if it means that they're creating less toxic / environmentally damaging products, we all need to remember to view the plethora of new "eco" products with a little skepticism. Besides, would I really doing the world such a favor, for example, by getting rid of all my lightly-worn cotton towels so I can buy new ones made of hemp or bamboo? In many instances I feel as though living simply is preferable to re-filling our homes with lots of new items that bear little green stickers.